Bei Jing Shang Bao·2025-11-25 13:31Core Viewpoint - The launch of the Aion UT Super by JD.com has faced significant consumer backlash due to discrepancies between advertised features and actual vehicle specifications, particularly regarding the absence of a sunroof and undisclosed rental terms for battery usage [1][3][6]. Group 1: Product Features and Consumer Expectations - Consumers reported that the Aion UT Super was advertised with a sunroof, which was not present in the actual vehicle, leading to dissatisfaction and requests for refunds [3][5]. - JD.com acknowledged that some promotional materials were outdated and did not accurately reflect the vehicle's specifications, which contributed to consumer confusion [5][6]. - The Aion UT Super's available configurations were limited to exterior color, interior color, and wheel design, with no options for additional features like a sunroof [5][6]. Group 2: Rental Terms and Consumer Rights - The rental battery service was marketed at a low monthly fee but included a significant limitation of 3000 kilometers per month, which was not disclosed during the initial sales pitch [6][7]. - Consumers expressed concerns about the rental terms, particularly regarding the mileage cap, which they felt was insufficient for their needs [6][7]. - Legal experts highlighted that the enforceability of non-refundable deposit clauses depends on whether consumers were adequately informed about key terms, such as mileage limits and pricing structures [10][11]. Group 3: Legal and Industry Implications - The discrepancies in advertising and actual vehicle features may constitute false advertising, potentially violating consumer protection laws [11][14]. - The shift from traditional dealership sales to online platforms has increased the risk of information asymmetry, leading to consumer dissatisfaction and negative feedback [14]. - Industry experts emphasized the need for transparency and trust in the sales process, suggesting that companies must prioritize consumer value over marketing gimmicks to foster long-term relationships [14].