Bei Jing Shang Bao·2025-11-25 13:43Core Viewpoint - The launch of the Aion UT Super by JD.com has faced significant consumer backlash due to discrepancies between advertised features and actual vehicle specifications, leading to a wave of order cancellations and legal discussions regarding consumer rights [1][3][9]. Group 1: Product Discrepancies - Consumers reported that the Aion UT Super was advertised with a sunroof, which was not present in the actual vehicle, leading to dissatisfaction and requests for refunds [3][5][10]. - JD.com acknowledged that some promotional images were outdated and did not reflect the current model's specifications, resulting in confusion among consumers [5][6]. - The sales staff provided inconsistent information regarding the availability of the sunroof, further complicating consumer trust [5][6]. Group 2: Rental and Mileage Limitations - The rental battery service was marketed at a low monthly fee, but consumers later discovered a mileage cap of 3,000 kilometers per month, which was not disclosed during the initial sales pitch [6][7]. - JD.com stated that the mileage limit was based on average private vehicle usage, aiming to cater to the majority of family users, but this has raised concerns among consumers with higher commuting needs [7][8]. - The inability to issue local invoices for subsidies also contributed to consumer dissatisfaction, as it limited access to regional purchase incentives [8][9]. Group 3: Legal and Trust Issues - The "no refund" policy after placing an order has sparked legal discussions about the adequacy of consumer information disclosure and the potential for misleading practices [9][10]. - Legal experts indicated that if consumers were not adequately informed about critical terms, such as mileage limits and refund policies, it could constitute a violation of consumer rights [9][10]. - The situation highlights the need for companies to prioritize transparent communication and trust-building in their sales processes, especially in the context of online vehicle sales [13].