三只松鼠客服称员工入职改“鼠”名系由于企业文化,并非强制

Core Viewpoint - The recent controversy surrounding Three Squirrels (300783) involves employees changing their names to include the character "鼠" (meaning "squirrel"), which has sparked public discussion about the company's culture and branding [1] Company Culture - Three Squirrels has a cultural practice of using the character "鼠" as a prefix in employee names, which is intended to create a sense of warmth and cuteness, while also highlighting the brand's unique identity [1] - Customer service representatives from Three Squirrels confirmed that the name change is part of the company's culture and denied any claims of it being mandatory for employees [1]