Bei Jing Shang Bao·2025-11-25 14:29Core Viewpoint - Alibaba's latest financial report reveals a slight revenue increase of 5% year-on-year, but a significant decline in operating profit by 85%, attributed to the fierce competition in the food delivery market and heavy investments in AI infrastructure [1] Group 1: Financial Performance - Alibaba's revenue increased by 5% year-on-year, but operating profit saw a drastic decline of 85% during the reporting period [1] - The food delivery battle has led to substantial cash outflows for Alibaba, despite a 60% increase in instant retail revenue driven by the launch of "Taobao Flash Purchase" [1] Group 2: Market Competition - The food delivery market has seen Alibaba, JD.com, and Meituan all experiencing steady revenue growth, yet net profits have declined by double digits, indicating a stark contrast in performance [1] - The competition intensified in the third quarter, with Alibaba aggressively targeting Meituan, resulting in a surge of daily orders from 100 million to 250 million [1] Group 3: Strategic Insights - Alibaba's strategy involves not just competing in food delivery but also enhancing its overall e-commerce business, integrating retail operations, and creating a competitive edge in the market [2] - JD.com has shifted its focus from food delivery to in-store services, while Meituan has been preparing to expand its offerings beyond food delivery into a broader range of instant retail categories [2] Group 4: Marketing and Consumer Engagement - The intense competition serves as a marketing strategy and a means to enhance competitive capabilities, focusing on operational efficiency, resource integration, and innovative business models [3] - The battle for consumer attention in the food delivery sector is crucial, with companies prioritizing comprehensive strength over mere profitability [3]