宋城演艺拟收购宋城实业100%股权 打造“中央厨房”基地

Core Viewpoint - Song Cheng Performing Arts plans to acquire 100% equity of Hangzhou Song Cheng Industrial Co., Ltd. from its controlling shareholder for a total price of 963 million yuan, marking a significant expansion of its core scenic area and entering a "powerful central kitchen era" for content production and global replication [1] Group 1: Acquisition Details - The acquisition price for the 100% equity of Hangzhou Song Cheng Industrial is set at 963 million yuan [1] - This acquisition will allow Song Cheng Performing Arts to fully own Song Cheng Industrial, integrating it into the company's consolidated financial statements [1] - The acquisition aims to alleviate land resource constraints that have limited product line upgrades and the introduction of new entertainment formats [1] Group 2: Future Development Plans - Following the acquisition, Song Cheng Performing Arts plans to construct a large theater and several small theaters within the expanded scenic area, creating a diverse immersive performance structure [2] - The new theaters will incorporate contemporary cultural tourism trends and enhance family interaction, transforming the scenic area into a super performing arts park catering to various age groups and cultural backgrounds [2] - The company aims to significantly increase visitor stay duration and spending levels through a variety of performances and immersive experiences [2] Group 3: Strategic Upgrades - The company has recognized the need for a unified approach to content creation and management to effectively replicate the "Song Cheng model" across different locations [3] - The "central kitchen" concept involves centralized content planning, production, and training, allowing for localized adjustments based on regional cultural characteristics [3] - The acquisition will provide the necessary space to develop a central kitchen base, enhancing the company's capabilities in content supply, project replication, and cost management for sustainable growth over the next 10 to 20 years [3]