OnAudience Announces New Integration with Amazon Ads to Supercharge AI-Driven Audience Targeting

Core Insights - OnAudience has announced a new partnership with Amazon Ads to enhance AI-driven audience targeting solutions for brands and agencies [1][4] - The integration allows advertisers to create custom AI-generated audience segments quickly and efficiently within Amazon's advertising ecosystem [2][5] Integration Features - Advertisers can utilize OnAudience's AI Audiences tool to generate hyper-targeted, privacy-compliant audience segments in seconds [2][7] - The integration links OnAudience's audience creation capabilities with Amazon Ads' DSP, improving the efficiency of translating strategic objectives into precise targeting [4][5] AI Audience Tool - The AI Audience tool simplifies the audience creation process by allowing users to submit a campaign brief and automatically generate optimized audience segments [3][7] - It leverages large-language-model capabilities and processes millions of data points for granular targeting [3][7] Strategic Value - The partnership provides strategic value for brands and agencies by enabling faster launch times and ultra-precise targeting across various devices [5][7] - OnAudience's global database ensures confidence in reach and performance for marketers [4][5] Operational Efficiency - The integration allows media planners to manage more briefs and campaigns efficiently by streamlining the audience-creation workflow [7] - All segments are built using privacy-safe data protocols, complying with global regulatory standards [7] Availability - The AI Audiences tool is now available globally, allowing marketers, agencies, and brands to create audience segments from their campaign briefs [8]