从“一号工程”到“市场爆款”，智己汽车双车战略重塑竞争格局｜聚焦2025广州车展

Core Insights - The article highlights the successful launch of two models by Zhiji Auto, the LS9 and LS6, at the 2025 Guangzhou Auto Show, targeting different market segments with a clear dual-car strategy [2][6]. Market Positioning - Zhiji Auto has effectively positioned the LS9 as a flagship six-seater SUV priced at around 300,000 RMB and the LS6 as a smart five-seater SUV priced around 200,000 RMB, demonstrating a deep understanding of market segmentation [2][6]. - The LS9 features the innovative "Lingxi Digital Chassis 3.0" system, allowing for a turning radius of just 4.95 meters, enhancing maneuverability compared to many smaller cars [4]. - The LS6 is equipped with the "Hengxing Super Extended Range" system and a large 66 kWh battery, achieving a pure electric range of 450 km, addressing consumer concerns about range anxiety [6]. Sales Performance - Zhiji Auto has achieved significant sales milestones, with October sales reaching 13,159 units, marking a historical high, and an annual sales target of 65,505 units for 2024, reflecting a 71% year-on-year growth [8]. - The LS6 pre-sale saw over 10,000 orders within 27 minutes, and monthly deliveries stabilized at around 10,000 units, indicating strong market acceptance [7]. Technological Advancements - The LS9's "Lingxi Digital Chassis" technology enhances driving performance and allows for continuous updates, ensuring the vehicle remains innovative over time [8]. - Zhiji Auto's IM AD high-level intelligent driving system is recognized among the top four in the industry, showcasing its competitive edge in advanced driving technologies [9]. Marketing Strategy - Zhiji Auto employs innovative marketing strategies, leveraging social media platforms like Xiaohongshu, Bilibili, and Douyin to connect with younger consumers, enhancing brand engagement [9].