集瓜数据：2025年1-9月宠物保健品市场趋势报告

Core Insights - The pet healthcare market in China is experiencing rapid growth, with a significant shift from basic survival needs to health-oriented consumption, particularly in the cat and dog segments [1][15][20] - The market is driven by social media e-commerce channels, with pet medical supplies leading the growth at a 156% year-on-year increase, followed closely by healthcare products at 97.16% [1][18] - The consumer demographic is primarily young women aged 24-40, with coastal provinces being the main consumption areas [1][27] Market Performance - The overall pet economy in China is projected to grow from approximately 206.5 billion yuan in 2020 to around 300 billion yuan by 2024, with the health consumption sector increasing over fourfold from 418 million yuan in 2018 to an estimated 1.726 billion yuan in 2023 [15][19] - The market is transitioning from a dog-centric focus to a more balanced approach, with cat ownership increasing at a faster rate than dogs, particularly post-2022 [20][19] Consumer Demand - Key purchasing factors for consumers include palatability as a basic requirement, safety as a core concern, and the influence of third-party certifications and patented technologies [1][30] - The primary health concerns for dogs include joint care, skin inflammation, and gastrointestinal health, while cats focus on hydration management and digestive health [1][39] Market Segmentation - The skincare and grooming segment for cats is experiencing explosive growth, with a notable increase in demand for gentle shedding products, while the dog market emphasizes ingredient purity and authoritative certifications [2][46] - In the nutrition and health segment, dog products are rapidly growing, led by domestic brands, while cat products are seeing significant growth in the high-end price range [2][46] Future Trends - The market is expected to evolve towards precise nutrition, targeted interventions, and emotional health, with product development focusing on specific pain points and following human healthcare product development logic [2][46] - Emotional health products for pets are anticipated to become a new growth point, promoting a holistic approach to pet healthcare [2][46]