2025年轻人旅游趋势报告-后浪研究所

Group 1 - The core viewpoint of the report highlights three major trends in young people's travel behavior: "dailyization, personalization, and relaxation" [1] - Young travelers exhibit a "short and frequent" travel pattern, with internet and advertising professionals traveling over four times a year, while students have the lowest travel frequency [1][10][11] - The preferred travel duration for young people is 1-3 days (38.6%) and 4-5 days (38.6%), with weekend trips (59.5%) being the most popular travel time, surpassing public holidays (53.5%) and summer/winter vacations (16.7%) [1][19][22] Group 2 - Travel budgets and destination preferences reflect a "rational and personalized" approach, with 84.1% of young people favoring a "comfortable" spending model, balancing experience and cost [2][28] - Popular destinations include historic cities (66.9%), nature away from urban areas (62.8%), and lesser-known small cities (42.9%), indicating a desire to escape urban noise for unique experiences [2][27] - The primary purpose of travel is relaxation (89.1%), followed by experiencing local culture (74.7%) and connecting with nature (70.4%), with a consensus against "rushed sightseeing" [2][30] Group 3 - Travel has shifted from being a "special occasion" to a daily lifestyle for young people, with 45.8% feeling "revitalized" after trips, indicating a desire for spontaneous short getaways [3] - Young travelers are increasingly seeking unique experiences and connections during their journeys, valuing unexpected encounters and cultural exchanges [3]