降息预期再获提振！美国9月零售增速放缓 市场焦点转向感恩节+黑五购物季

Core Viewpoint - The unexpected slowdown in U.S. retail sales growth highlights a decrease in consumer spending amid a weakening labor market and temporary inflation caused by tariffs, yet the resilience in retail sales supports the narrative of a "Goldilocks" economic environment in the U.S. [1] Retail Sales Data - In September, U.S. retail sales showed a modest increase of 0.2% month-over-month, falling short of the expected 0.4% growth, following a strong 0.6% increase in August. Excluding autos and gas, sales rose only 0.1% [5][6] - Among 13 categories, 8 recorded growth, primarily in gas stations and personal care stores, while auto sales declined for the first time in four months, and spending on electronics, clothing, and sports goods also decreased [6][8] Consumer Behavior - The data indicates that middle and low-income consumers are becoming more cautious due to rising inflation and employment challenges, leading to a pause in spending [5][7] - Retailers like Walmart and TJX have noted that shoppers are increasingly seeking discounts and essential goods, while Home Depot has warned of delayed large home purchases [7] Economic Outlook - Morgan Stanley economists predict that the OBBBA tax cuts from the Trump administration will significantly boost economic growth starting in 2026, alongside the temporary nature of inflation from tariffs and ongoing AI infrastructure investments by tech giants [1] - The NRF forecasts a record number of shoppers during the upcoming Thanksgiving and Black Friday shopping weekend, which could provide a significant boost to the U.S. economy in Q4 and 2026, as consumer spending accounts for 60%-70% of GDP [9][10] Federal Reserve and Interest Rates - Following the retail data release, expectations for a Federal Reserve rate cut in December have increased, with an 80% probability of a rate cut according to CME FedWatch Tool [3][4][7] - There is a notable division among Federal Reserve officials regarding the decision to cut rates, reflecting concerns over consumer affordability [7]