“重赏”之下，必有“千问”

Core Insights - Alibaba's Qianwen App has achieved over 10 million downloads within a week of its public testing, positioning itself as the fastest-growing AI application in history [1][6] - The app's marketing strategy has led to a significant presence on social media platforms, with users frequently encountering advertisements for Qianwen [3][4] - Despite the rapid growth of Qianwen, the overall market for native AI applications is facing challenges, with nearly 60% experiencing negative growth [1][6] Marketing Strategy - Qianwen's advertising has been pervasive across social media, with users reporting multiple encounters with its ads [3][4] - The app's visibility in app stores has increased, with a notable rise in ASA (Apple Search Ads) keywords from 1,400 to 23,798 within a short period [5][6] - Influencers are promoting Qianwen through content that often lacks clear advertising labels, leading to high engagement rates [4][5] Competitive Landscape - Qianwen is positioned against established competitors like ChatGPT and DeepSeek, with Alibaba viewing this as a critical battle for user engagement in the AI era [9][10] - The app's public testing coincides with a broader trend of declining user growth in native AI applications, highlighting the competitive pressures in the market [1][6] - Analysts suggest that the competition is not solely about technology but also about user acquisition and marketing effectiveness [8][10] Future Outlook - Alibaba plans to integrate Qianwen into various daily life scenarios, indicating a long-term strategy to enhance user engagement and ecosystem development [9][10] - The company aims to reclaim user entry points in the AI space, reflecting lessons learned from past experiences in the mobile internet era [9][10] - Despite the ambitious goals, there are concerns about Qianwen's ability to compete on a global scale, particularly against established players like ChatGPT [10][11]