解密脱发药公司蔓迪IPO生意经：销售费用是研发的6倍

Core Viewpoint - The investment made by the company in 2015 to acquire Mandi International has yielded nearly tenfold returns, with Mandi's valuation reaching HKD 58 billion in November 2025, compared to the original acquisition price of HKD 5.28 billion [1][24]. Group 1: Investment and Valuation - The acquisition of Mandi International in 2015 for HKD 5.28 billion has resulted in a valuation increase to HKD 58 billion by November 2025, representing a nearly tenfold increase [1][24]. - Mandi's revenue from its core product, Minoxidil solution, has surpassed HKD 1 billion, with projected revenues of HKD 14.55 billion and net profits of HKD 3.9 billion for 2024 [2]. Group 2: Market Position and Product Strategy - Mandi holds a 53.3% market share in the Minoxidil solution segment, which is a leading treatment for androgenetic alopecia [4]. - The company has emphasized marketing, with sales expenses projected to be six times that of R&D expenses in 2024 [2][8]. - Mandi's 5% Minoxidil solution is expected to generate approximately HKD 9.91 billion in revenue for 2024, accounting for nearly 70% of total revenue [5]. Group 3: Challenges and Future Prospects - Despite strong revenue, Mandi faces challenges as the growth of its main product, Minoxidil solution, has begun to decline, with projected revenue drops of 10% in 2024 and over 25% in the first half of 2025 [14]. - The company is actively seeking to diversify its product offerings, including new products for skin and weight management, with plans to submit applications for new drugs by 2027 [16][17]. - The introduction of a 5% Minoxidil foam product has shown promising growth, generating HKD 2.83 billion in the first half of 2025, indicating potential for continued revenue growth [19].