Planet Fitness Banks on Strategic Initiatives Amid High Attrition

Key Takeaways PLNT is driving growth through franchise expansion, strong marketing and higher equipment sales.Attrition tied to the new click-to-cancel policy continues to pressure net member gains.Rising costs from equipment sales, new clubs and advertising remain a key margin headwind.Planet Fitness, Inc. (PLNT) continues to execute on its strategic priorities and capitalize on growing opportunities in an evolving fitness landscape. A strong marketing engine, robust franchise expansion and higher equipmen ...