告别价格内卷！这批服装老板正用AI“卷”对手

Group 1: Industry Transformation - The global fashion landscape is undergoing a significant transformation, with China's fashion industry at a critical turning point, driven by technology, creativity, and sustainability as new growth engines [2][15] - The 31st FASHIONSOURCE and SS26 Shenzhen Original Fashion Week showcased over 600 exhibitors and attracted nearly 50,000 global industry buyers, highlighting the industry's focus on value reconstruction and global discourse power [2][15] - The shift from "scale manufacturing" to "smart creation" is evident as companies seek to enhance core competitiveness and establish long-term relationships with clients through unique design capabilities [3][4] Group 2: Supply Chain Innovation - Supply chain self-reform is crucial for survival in the face of price wars, with companies focusing on technological research and differentiation to escape low-value competition [3][6] - AI-driven efficiency is reshaping supply chain value, with companies like Beijing Qu Dong Technology implementing AI to streamline processes from design to market launch, enhancing competitiveness against international giants [6][11] - The transition to intelligent supply chains requires strategic consensus and organizational change, as evidenced by successful practices in large enterprises [7][11] Group 3: Original Design and Market Integration - Original design is essential for industry upgrading, yet the commercialization path is fraught with challenges, necessitating a balance between individual creativity and market acceptance [8][10] - Initiatives like the "Star Plan" aim to support emerging designers by facilitating collaboration between industry, academia, and international resources, although significant gaps remain between ideals and reality [9][10] - The need for effective connections between design and target audiences is critical, with companies leveraging private domain management to enhance customer loyalty and repeat purchases [10] Group 4: Cross-Border E-commerce and Global Trade - The introduction of cross-border e-commerce at the exhibition reflects a strategic consensus on "going global" through digital trade, addressing the slowdown in traditional foreign trade channels [11][14] - The "Cloud Show" model enhances commercial conversion efficiency by allowing immediate purchasing from runway shows, fundamentally changing the speed and method of fashion value transmission [13][14] - Digital technologies are reshaping global fashion trade and profit distribution, enabling Chinese SMEs and original designers to bypass traditional distribution systems and gain more pricing power [14][15]