A third high-profile tech leader is leaving GM as part of a software-product restructuring
GMGM(US:GM) CNBC·2025-11-25 21:30

Core Insights - General Motors (GM) is undergoing a restructuring of its software and product businesses, leading to the departure of several high-profile technology executives [1][2]. Group 1: Executive Departures - Baris Cetinok, GM's senior vice president of software and services product management, will leave the company effective December 12, marking the third tech executive to exit GM in about a month [2]. - Other executives who have left include Dave Richardson, senior vice president of software and services engineering, and Barak Turovsky, head of GM artificial intelligence [5]. Group 2: Organizational Changes - The restructuring involves combining vehicle software engineering and global product units under one organization, led by new Chief Product Officer Sterling Anderson [2]. - GM expressed gratitude for Cetinok's contributions and emphasized the integration of product management with engineering to enhance in-vehicle experiences [3]. Group 3: Background of Departing Executives - Cetinok joined GM in September 2023 after working with major tech companies like Apple, Microsoft, and Amazon [4]. - His departure follows a month after he described his role at GM as "a product person's dream" [4].