用供需适配性激活消费潜力（市场漫步）

Core Insights - The article emphasizes the importance of adapting supply and demand to enhance consumer satisfaction and activate the potential of the large-scale market [1][2][3] Group 1: Market Trends - The current consumer market is characterized by new trends such as deep application of new technologies, online and offline integration, and multi-channel development [1] - There is a growing demand for personalized, diversified, and high-quality consumption, particularly among younger generations like Generation Z, who prioritize trendiness, social attributes, and experiential consumption [1][2] Group 2: Supply and Demand Adaptation - There exists a structural contradiction of insufficient quality supply, which restricts the release of consumption potential and affects economic circulation efficiency [2] - Enhancing supply-demand adaptability is identified as a key strategy to unlock consumption potential [2] Group 3: Data-Driven Insights - Companies are encouraged to utilize data to accurately identify consumer trends, as demonstrated by successful collaborations like Fuguang and JD.com during this year's "Double 11" sales event [2] - Establishing regular research mechanisms and leveraging big data and artificial intelligence are essential for aligning supply with market demands [2] Group 4: Supply Innovation - Supply-side innovation is crucial for addressing adaptation challenges, with examples including the integration of cultural institutions into commercial spaces and the rise of domestic brands [2] - Future efforts should focus on accelerating the application of new technologies, enhancing high-quality supply, and developing flexible manufacturing to meet personalized demands [2] Group 5: Efficient Distribution Channels - Efficient circulation is vital for ensuring that quality supply meets demand, with significant progress made in modern trade circulation systems since the 14th Five-Year Plan [3] - By 2024, the wholesale and retail industry's added value is projected to reach 13.8 trillion yuan, a 40% increase from the end of the 13th Five-Year Plan [3] - Continued development of modern circulation systems is necessary to lower logistics costs and support supply-demand matching [3] Group 6: Economic Growth - The article highlights the immense potential of China's large-scale market and the need for a virtuous cycle of "consumption upgrade—industry upgrade—supply-demand balance" to better unleash consumption potential [3]