“真”字打底 专业制胜 交易无忧

Core Insights - The article discusses the launch of the "True Guarantee" full-process service assurance system by Beike, aimed at enhancing service quality in the evolving real estate market [2][4]. Group 1: Service Quality and Professionalism - Beike emphasizes the importance of continuous professional development for real estate agents, as evidenced by the participation of over 400,000 agents in the 26th "Bo Xue Da Kao" exam, which is designed to enhance their professional capabilities [2][3]. - The "Bo Xue Da Kao" has been a key initiative since its inception in 2011, reinforcing the idea that ongoing education is essential for achieving service excellence in the real estate industry [3]. Group 2: True Guarantee System - The "True Guarantee" system addresses critical pain points in property transactions, focusing on five key areas: real listings, payment security, commission refunds, privacy protection, and quality compensation, with specific commitments such as "real listings or a compensation of 100 yuan" and "commission refunds without reason if the transaction fails" [4][5]. - This system has been implemented nationwide, with collaboration from 12 new brokerage brands in Dongguan, providing comprehensive service assurance to consumers [4]. Group 3: One-Stop Service and Market Adaptation - Beike has introduced the "Beautiful Home" one-stop accelerated selling service, which enhances property visibility and reduces the average transaction time from 225 days to 32.6 days, demonstrating a significant improvement in the selling process [6]. - The company's commitment to quality service is reflected in its promise to ensure a seamless experience for homebuyers from selection to move-in, aligning with its core philosophy of making homes better [6].