32款在研、立项收紧，字节游戏有了新变化

Core Insights - ByteDance's gaming division is experiencing a significant revival, with the launch of the 3D action game "Jing·Jie Dao Ming" based on the "Death God" IP, which has already surpassed 15.55 million pre-registrations and reached the top of the iOS free games chart [1][5][10] - The company has been restructuring its gaming business for the past year and a half, focusing on a diverse range of projects across various genres, including PvE, PvP, and ARPG [1][13][24] - ByteDance is adopting a more cautious approach to game development, emphasizing long-term content production and project management, rather than rushing to create blockbuster titles [4][27] Game Development and Strategy - The gaming division has multiple projects in development, with around 30 teams working on various game types, including action, shooting, SLG, and card games [13][24] - Notable projects include "Jing·Jie Dao Ming," "Dawn of Peak" (Mobile Legends: Bang Bang), and several others from different studios under ByteDance [5][10][12] - The company is tightening its project approval standards and focusing on return on investment (ROI) metrics, reflecting a shift towards more strategic management of game development [3][26] Market Position and Challenges - ByteDance's gaming division benefits from its strong platform capabilities, which provide significant traffic and distribution advantages [25][26] - However, the platform-driven approach may conflict with the creative demands of game development, which often requires a longer-term focus and tolerance for risk [26][27] - The company is working to balance its platform logic with the need for sustained content production, aiming to cultivate its own content vitality in a competitive global market [27]