为胜利干杯！古井贡酒为勇士送“家乡味”助威

Core Viewpoint - The story of Sun Gao, a contestant in the extreme wilderness survival challenge, highlights the emotional connection between the local community and the Gujinggong liquor brand, showcasing how the brand transcends its product identity to become a symbol of hometown pride and cultural heritage [1][3][4]. Group 1: Brand and Community Connection - Gujinggong liquor has become a living carrier of hometown memories and emotions, deeply integrated into the lives of local people, symbolizing reunion and blessings during festive occasions [3]. - The gesture of Gujing Group sending a farewell gift to Sun Gao's wife, which includes Gujinggong liquor, reflects the brand's commitment to emotional engagement with consumers and recognition of ordinary people's struggles [4]. - Sun Gao's determination and the support from his wife illustrate the ordinary person's courage and dedication, further enhancing the brand's narrative [4]. Group 2: Cultural Empowerment and Global Expansion - Gujinggong liquor is not limited to domestic market development but is accelerating its global expansion, using culture as a bridge to create new growth opportunities amidst structural adjustments in the domestic liquor industry [5][8]. - The "Global Reading of Bo" initiative invites global audiences to engage with the rich cultural heritage of Bozhou, enhancing the understanding and appreciation of Chinese liquor culture [6][8]. - This dual approach of "product + culture" strengthens the brand's cultural depth and showcases the craftsmanship and heritage of Chinese liquor on the world stage [8].