3 6 Ke·2025-11-26 01:52Core Viewpoint - The relationship between Vanke and Beike has deteriorated significantly, culminating in Vanke's complete divestment from Beike's shares, marking the end of an eight-year partnership [2][10][11]. Group 1: Personnel Changes - Zhao Ran, formerly the marketing deputy manager at Vanke, has joined Beike's subsidiary Beihome to lead marketing efforts [1]. - In 2023, Beike also recruited Xiao Zheng, Vanke's financial head for the Northeast region, to serve as the general manager of its financial center [1]. Group 2: Historical Context - Vanke and Beike's relationship began with a partnership that was mutually beneficial, with Vanke providing product capabilities and Beike offering a vast customer base and channel resources [6]. - The collaboration led to the establishment of a joint venture, Wanlian, in 2015, which aimed to redefine the home decoration industry and achieved significant growth in its early years [7][9]. Group 3: Financial Developments - Vanke invested 3 billion yuan in Beike in 2017, which included a 2.6 billion yuan stake in Beike's predecessor, Lianjia [8]. - Vanke's divestment from Beike was confirmed in November 2023, with the company stating it had sold all its shares, which were valued at approximately 5.725 billion yuan based on Beike's market capitalization [10][11]. Group 4: Strategic Shifts - Vanke's decision to exit its investment in Beike is seen as a strategic move to improve its cash flow and debt structure amid ongoing challenges within the company [11][12]. - The management indicated plans to further divest non-core assets and businesses to enhance financial stability [12].