Bei Jing Shang Bao·2025-11-26 02:15Core Viewpoint - The recent Fourth Plenary Session of the 20th Central Committee of the Communist Party of China approved the "Suggestions on Formulating the 15th Five-Year Plan for National Economic and Social Development," emphasizing the importance of improving people's livelihoods and promoting common prosperity, which will guide the country's development for the next five years [1] Group 1: Financial Services and Elderly Care - The aging population in China is driving a growing demand for diverse and multi-level elderly care services, making the elderly care industry a new economic frontier [2] - The Beijing branch of China Everbright Bank is leveraging the "financial + industry" synergy of the Everbright Group to create a comprehensive elderly financial service ecosystem, focusing on a service system, dedicated outlets, and innovative products for the elderly [2] - As of the end of September, the Beijing branch has issued 116,000 third-generation social security cards, with 97,000 issued this year, and has opened 127,000 personal pension accounts with a total deposit of 230 million yuan [3] Group 2: Specialized Services for the Elderly - The Beijing branch has launched seven exclusive services for elderly customers, including dedicated service windows and personnel, as well as specialized activities and materials [3] - The "Simplified Love Version" mobile banking app has been introduced to cater to elderly users, featuring larger fonts and simplified navigation to enhance usability [4] Group 3: Fraud Prevention and Consumer Protection - The bank has implemented a proactive approach to consumer protection, focusing on educating vulnerable groups such as the elderly about financial risks and fraud prevention [7] - A recent incident involved the successful recovery of over 31,000 yuan for an elderly customer who fell victim to a telecom scam, showcasing the bank's commitment to safeguarding customer assets [6] Group 4: Payment Convenience and Cash Services - The Beijing branch has improved cash payment environments by educating taxi drivers about the legal status of cash and providing them with cash exchange services [8] - The bank has also facilitated the exchange of over 30,000 coins for a local customer, demonstrating its commitment to addressing cash-related challenges for its clients [9] Group 5: Emergency Financial Services - During severe weather events, the bank has shown its dedication to customer service by providing on-site assistance to clients unable to visit branches due to flooding [11][12] - The bank has established a comprehensive emergency response plan to ensure service continuity and customer safety during extreme weather conditions [12]