Core Viewpoint - The launch of Huawei's Mate 80 series on November 25 marks a significant development in the competitive smartphone market, with new pricing strategies and technological advancements aimed at regaining market share in the high-end segment [1][3]. Pricing Strategy - The starting price for the Mate 80 series is set at 4,699 yuan for the base model, with reductions of 800 yuan for the Mate 80 and 500 yuan for the Mate 80 Pro and Pro Max compared to their predecessors [1][10]. - This pricing strategy is seen as a potential advantage in a market where other brands are increasing prices due to rising storage chip costs [10]. Technological Advancements - The Mate 80 series features the new Kirin 9030 chip, marking a significant upgrade in Huawei's chip technology [3][7]. - It is the first flagship model to run on HarmonyOS 6, with over 300,000 applications and services already available in the ecosystem [7]. Market Position and Competition - Huawei's market share in the high-end smartphone segment is recovering, with a reported 21.4% share in 2023, compared to Apple's 61.8% [3]. - The competition remains intense, with Huawei closely following Vivo and Apple in terms of market share, having shipped 10.5 million units recently [9]. - Analysts suggest that while the Mate 80 series may face challenges in the short term due to ecosystem adjustments, it could strengthen Huawei's position in the high-end market in the long run [9]. Market Dynamics - The smartphone market is currently experiencing a contraction, with a 3% year-on-year decline expected by Q3 2025 [8]. - The gap in market share among top manufacturers is narrowing, with only a 3% difference between the first and fifth positions [8].
降了800元，4699元起售，华为发布Mate 80：Pro+变为Pro Max，麒麟9030芯片，渠道商：定价比预计的要低
3 6 Ke·2025-11-26 02:14