Ford Motor(US:F) Zhong Guo Qi Che Bao Wang·2025-11-26 02:57Core Insights - Ford China is launching a comprehensive transformation with a new global brand proposition and product lineup, including the debut of the Ford Mondeo and the Ford Mustang Mach-E at the Guangzhou International Auto Show [1][8] - The newly established Ford Sales and Service Company aims to integrate sales and service channels for a unified customer experience, reflecting Ford's commitment to a systematic reboot in the Chinese market [8][10] Product Strategy - The Ford Mustang Mach-E, as the first electric model in the Mustang family, is positioned as an all-terrain camping SUV, offering both pure electric and range-extended versions to meet diverse consumer needs [3][7] - The vehicle features unique configurations such as a one-button lift roof, a one-button bed function, and a 6.6kW external power supply, showcasing Ford's focus on understanding and addressing consumer demands [5][6] Consumer Engagement - Ford emphasizes the importance of differentiating its products by focusing on specific consumer needs rather than attempting to satisfy all market segments, aiming to provide a sense of reliability to customers [5][11] - The Mustang Mach-E offers a range of 650 km for the pure electric version and 1220 km for the range-extended version, enhancing its appeal for urban commuting and outdoor adventures [7] Technological Innovations - The vehicle includes an industry-first off-road navigation feature that provides real-time route adjustments and recommendations, enhancing the driving experience for outdoor enthusiasts [6] - The Mustang Mach-E is equipped with advanced off-road capabilities, including eight driving modes and a smart four-wheel drive system, ensuring performance across various terrains [6] Organizational Changes - The establishment of the Ford Sales and Service Company is part of a strategic upgrade, aiming to present a unified brand image and a complete product lineup to consumers in China [10][11] - The new company will streamline operations across sales, marketing, and after-sales services, enhancing overall efficiency and customer satisfaction [11]