Core Viewpoint - China Jinmao has announced a significant asset disposal plan, intending to sell its 100% stake in Jinmao (Sanya) Tourism Co., Ltd. for a base price of RMB 2.265 billion, focusing on asset securitization rather than simple asset liquidation [1] Group 1: Asset Details - Jinmao (Sanya) Tourism Co., Ltd. primarily holds the Ritz-Carlton Hotel in Sanya, which is a five-star hotel with 446 luxury rooms and villas [2] - The hotel has a strong market presence in Sanya's high-end hotel sector, with stable operational performance [3] - In 2024, the hotel is projected to achieve approximately RMB 310 million in revenue and RMB 57.93 million in net profit, with total assets amounting to RMB 3.324 billion as of August 31, 2025 [3] Group 2: Performance Metrics - The hotel's average occupancy rate for the first half of 2025 is 80.5%, up from 69.3% in the same period of 2024, with a RevPAR of RMB 1,654, reflecting a year-on-year increase of 3.25% [3] - The average room rate decreased by 11.16% year-on-year to RMB 2,054 [3] - The hotel ranks first among all hotels under China Jinmao in terms of average room rate and RevPAR [4] Group 3: Market Context - The hotel industry is currently undergoing a dual transformation of supply-demand structure adjustment and upgrading consumer demand, with a national average hotel vacancy rate of 38.2% in Q1 2025 [6] - Major cities experienced an average hotel occupancy rate of only 58% during the National Day holiday in 2025 [6] Group 4: Strategic Shift - China Jinmao is transitioning from heavy asset ownership to a lighter asset operation model, focusing on asset securitization as a core strategy [7] - The company has previously sold the Hilton Hotel in Sanya for RMB 1.849 billion, indicating a shift towards professional capital operations [7] - The hotel business currently accounts for only 3% of the company's overall revenue, reflecting a 12% year-on-year decline [8]
金茂22.65亿挂牌三亚丽思卡尔顿酒店，资产证券化能否破重资产困局？