关闭全部门店，盒马创始人又失败了

Core Insights - The pet retail project "Paiteshengsheng," founded by Hou Yi, is facing significant operational challenges, leading to the closure of most of its physical stores within just nine months of launch [2][9][11] - Despite the setbacks, the overall pet economy in China continues to grow, with projections indicating a market size exceeding 300 billion yuan by 2024 [12][13] Company Overview - "Paiteshengsheng" was launched in February 2023, with ambitious plans to open 100 stores in Shanghai, combining online and offline sales strategies [3][5] - The brand secured $25 million in angel funding in May 2023, aiming to innovate product offerings and enhance supply chain operations [5][7] - The business model included a diverse range of pet products, emphasizing fresh food and personalized offerings to meet consumer demands [5][11] Operational Challenges - By December 2023, the company plans to close all physical stores, with seven out of ten locations already shut down due to high rental and labor costs [2][9] - The shift in consumer behavior towards online shopping has further strained the viability of physical retail locations [9][11] - The pet food market in China is still developing, with a low penetration rate for fresh pet food compared to markets like the U.S. [12][13] Market Potential - The pet economy is projected to grow, with a 7.5% increase in urban pet consumption expected in 2024 [12] - The global pet fresh food market is anticipated to reach $4.5 billion by 2025, with a compound annual growth rate of 21.3% [12] - There is a recognized need for strong branding in the pet fresh food sector, indicating potential opportunities for future ventures [14]