3 6 Ke·2025-11-26 03:28Core Viewpoint - The article discusses the rise of the entertainment group "Ten Kintian" and its innovative business model that combines fan culture with commercial success, drawing parallels to Disney's operational strategies [1][3][8]. Group 1: Fan Engagement and Economic Impact - The "Ten Kintian" group has successfully leveraged fan engagement, with their merchandise ranking high on sales platforms like Tmall, indicating strong consumer interest and purchasing power [3][8]. - The group's flagship store on Tmall reportedly generates over 3.5 million in monthly revenue from top-selling items, with an estimated annual revenue of around 50 million from clothing alone [8]. - The "Zhongdi Xingqiu" (Planting Star Planet) serves as a physical space for fans, enhancing their emotional connection to the brand and providing a unique experience that traditional theme parks cannot offer [12][13]. Group 2: Business Model and Strategy - The operational strategy of "Ten Kintian" mirrors Disney's model, focusing on content-driven emotional engagement that translates into consumer spending through merchandise and experiences [9][10]. - The group has created a continuous content matrix, including main and derivative shows, live events, and social media engagement, to maintain high fan loyalty and interaction [19][20]. - The physical space "Zhongdi Xingqiu" represents a successful integration of online and offline experiences, showcasing a sustainable model for urban tourism and community engagement [21][22]. Group 3: Community and Cultural Significance - The article highlights the importance of community in the success of "Ten Kintian," where fans are not just consumers but active participants in the brand's ecosystem, enhancing its cultural relevance [23]. - The collaboration between the entertainment group, fan communities, and local government has transformed a simple agricultural area into a vibrant cultural and commercial hub, demonstrating the potential of fan-driven economic models [22][23]. - The group's ability to create a living IP that evolves with its audience sets it apart from other brands, ensuring ongoing relevance and engagement [14][19].