Sou Hu Cai Jing·2025-11-26 03:49Financial Performance - The company reported total revenue of 659 million yuan for the third quarter, down from 845 million yuan in the same period of 2024, indicating a decrease of approximately 22% [1] - The net loss for the quarter was 46.7 million yuan, compared to a loss of 9 million yuan in the same quarter of 2024, reflecting a significant increase in losses [1] - Adjusted net loss (non-GAAP) was 21 million yuan, compared to a loss of 13.1 million yuan in the same quarter of 2024 [1] Revenue Breakdown - Marketing services revenue was 189 million yuan, down from 257 million yuan in 2024, primarily due to the company's ongoing optimization of service product offerings [3] - Paid membership revenue was 386 million yuan, a decrease from 459 million yuan in 2024, attributed to a decline in the average number of monthly subscribers [3] Strategic Direction - The company's chairman and CEO, Zhou Yuan, stated that the company is steadily progressing towards achieving non-GAAP breakeven for the year, with solid advancements in the current quarter [4] - The company is focusing on optimizing service products and balancing commercialization with community health, which has led to increased user engagement and high-quality content contributions from both daily users and professional creators [4] - The company is transforming into an AI-native community, leveraging high-quality content, expert networks, and AI capabilities to provide a differentiated and trustworthy experience for users both on and off the platform [4]