TENCENT(HK:00700) Nan Fang Nong Cun Bao·2025-11-26 04:09Core Viewpoint - The Guangdong "Hundred Million Project" has officially launched the rural construction project in the Yingde area, aiming to explore collective prosperity in rural areas through innovative mechanisms, talent cultivation, and digital empowerment [6][14][46]. Group 1: Project Launch and Objectives - The project was initiated on November 24 in Longhua Village, Yingde City, Guangdong Province, focusing on the development of rural areas and enhancing the quality of life for residents [5][6]. - The initiative aims to address the imbalance in urban and rural development and promote coordinated development of county economies, towns, and villages [24][50]. Group 2: Achievements and Impact - A small village with only 29 households has seen significant changes, including the training and growth of a rural CEO team, the emergence of new business models, and an increase in collective income by nearly 700,000 yuan [2][31]. - The village has attracted nearly 50,000 visitors, contributing to an additional income of 1.6 million yuan for local craftsmen [3][31]. Group 3: Collaborative Efforts - The project is supported by various stakeholders, including government bodies, academic institutions, and enterprises, such as Tencent and China Agricultural University, to implement the "common prosperity" concept [12][14][28]. - A joint working group was established to further the project, focusing on the core pilot area of Meizizhai in Longhua Village [26][28]. Group 4: Talent Development and Digital Empowerment - The project emphasizes the cultivation of rural management talent, with a focus on creating a team of rural CEOs who understand market dynamics and management [51][67]. - Tencent's Sustainable Social Value (SSV) initiative has been instrumental in providing digital tools and training to enhance the operational capabilities of rural businesses [54][96]. Group 5: Future Directions - The Yingde City government plans to continue the "Hundred Million Project" and explore further phases of rural construction, aiming to create a replicable model for rural revitalization across the province [44][50]. - The project will leverage digital technology to facilitate better market connections and operational efficiency for rural enterprises [90][98].