快手-W(01024.HK)2025Q3业绩点评:盈利能力稳步提升 AI业务商业化提供增量空间
Ge Long Hui·2025-11-26 04:06

Core Insights - The company reported a strong performance in Q3 2025, with a revenue of 35.554 billion yuan, a year-on-year increase of 14%, and a net profit of 4.488 billion yuan, up 37% year-on-year [1] - The average daily active users (DAU) for the Kuaishou app reached 416 million, reflecting a 2.1% year-on-year growth, while the average monthly active users (MAU) were 731 million, up 2.4% year-on-year [1] - The company is actively commercializing its AI business, launching the Keling 2.5 Turbo model, which topped global rankings in generative video models [1] Financial Performance - In Q3 2025, the company achieved an operating profit of 4.676 billion yuan, a significant increase of 76% year-on-year [1] - Adjusted net profit for the quarter was 4.986 billion yuan, representing a 26% year-on-year growth, with an adjusted net profit margin of 14% [1] - The core commercial revenue, which includes online marketing services and other services primarily focused on e-commerce, grew by 19.2% year-on-year [2] User Engagement and E-commerce - The average revenue per daily active user (ARPDAU) was 48.3 yuan, marking a 12% increase year-on-year [1] - Total e-commerce gross merchandise volume (GMV) reached 385.044 billion yuan, reflecting a 15% year-on-year growth [1] - Online marketing service revenue for Q3 2025 was 20.1 billion yuan, up 14% year-on-year, while live streaming service revenue was 9.6 billion yuan, a 2.5% increase year-on-year [2] AI Business Development - Keling AI generated over 300 million yuan in revenue during Q3 2025, with ongoing optimization of the OneRec end-to-end generative recommendation model [2] - The company introduced the G4RL model for generative reinforcement learning, enhancing advertising budget and ROI optimization throughout the campaign [2] - The implementation of large model technologies like OneRec contributed to a 4%-5% increase in domestic online marketing revenue in Q3 2025 [2] Future Outlook - The company anticipates revenue growth from 143.103 billion yuan in 2025 to 171.33 billion yuan in 2027, with year-on-year growth rates of 12.8%, 10.0%, and 8.8% respectively [2] - The ongoing development and commercialization of generative AI applications are expected to create new growth opportunities for the company [2]