TENCENT(HK:00700) Xi Niu Cai Jing·2025-11-26 05:39Group 1 - Tencent has officially entered the comic drama market by launching two mini-programs, "Mars Animation" and "Mars Animation Society," which are currently in a testing phase with limited content available [2] - Tencent's advertising division has introduced new policies for comic dramas, allowing content providers to earn up to 95% revenue share, with potential increases to 110%-160% for authorized content [2] - Other companies, including Hongguo Short Drama, iQIYI, and Bilibili, have also entered the comic drama space, each offering unique incentives and revenue-sharing models to attract creators [2] Group 2 - The comic drama market is projected to experience significant growth, with a monthly compound growth rate of 83% in supply and 92% in viewership by mid-2025, potentially exceeding 20 billion yuan in market size for the year [3] - Douyin is identified as the largest market for comic drama, with daily revenue increasing from approximately 1 million yuan in March to a peak of 1.2-1.3 million yuan in October, suggesting a total market size of around 5-6 billion yuan for the year [3] - The industry faces challenges such as content homogenization and increasing competition, necessitating a focus on diverse themes and refined content creation for sustainable growth [3]