Zhi Tong Cai Jing·2025-11-26 05:55Core Viewpoint - Guotai Junan Securities maintains a "buy" rating for Chow Tai Fook (01929), highlighting its leadership in the jewelry industry, focus on single-store operations, product design optimization, and consumer engagement strategies. Despite a slight revenue decline of 1.1% in H1 FY2026, operating profit increased by 0.7%, indicating steady improvement in profitability [1]. Performance Summary - For H1 FY2026, Chow Tai Fook reported a revenue decline of 1.1% to HKD 38.986 billion, while operating profit increased by 0.7% to HKD 6.823 billion, reflecting a stable recovery. The operating profit margin improved by 0.3 percentage points to 17.5%. The net profit attributable to shareholders rose by 0.1% to HKD 2.534 billion, with an interim dividend of HKD 0.22 per share, resulting in a payout ratio of 85.7% [1]. Mainland Market Performance - In H1 FY2026, revenue from mainland China decreased by 2.5% to HKD 32.194 billion, with retail channel revenue increasing by 8.1% and wholesale channel revenue declining by 10.2%. The company closed 611 stores, ending the period with 5,663 retail stores, 73% of which are franchise stores. The company is optimizing its retail network and opened 57 new stores, achieving an average monthly sales of over HKD 1.3 million per new store, a 72% increase year-on-year [2]. Product Strategy - The sales revenue from priced gold jewelry increased by 9.3%, accounting for 29.6% of total revenue, up 2.7 percentage points. The company focused on product optimization, with notable sales from its signature series, which reached HKD 3.4 billion, a 48% increase. Conversely, revenue from weight-based gold jewelry declined by 3.8%, with its share dropping by 2.2 percentage points to 65.2%. The company aims to continue optimizing its product structure to enhance profit margins [3]. Regional Market Growth - Revenue from Hong Kong, Macau, and other regions grew by 6.5% to HKD 6.792 billion, driven by a recovery in retail consumption and foot traffic. The company is revitalizing existing markets and expanding into high-potential new markets, including Southeast Asia and Oceania, through store upgrades and new openings [3]. Future Outlook - The company expects a revenue growth of 3.1% for FY2026, reaching HKD 92.453 billion, and a net profit growth of 36.8% to HKD 8.092 billion, benefiting from rising gold prices and product optimization [4].