进博会这个地方又火了！大使亲临为产品打call，冰岛品牌凭实力征服中国消费者

Core Insights - The China International Import Expo (CIIE) serves as a vital platform for global trade, allowing Icelandic brands to showcase their unique products and foster economic cooperation with China [1][16] - Icelandic brands emphasize their commitment to natural and sustainable practices, appealing to Chinese consumers with the message of "natural gifts and craftsmanship" [1][12] Group 1: Icelandic Brand Participation - Five Icelandic brands participated in the expo, including two newcomers, enhancing the diversity and appeal of the Icelandic exhibition [1][3] - Oceanix showcased wild seafood products, Eimverk presented locally sourced whiskey, and ICEHERBS offered natural supplements, highlighting Iceland's rich natural resources [3][7] Group 2: Consumer Engagement and Experience - The Icelandic exhibition featured immersive experience zones, allowing consumers to interact with products and understand the craftsmanship behind them [9][12] - Iceland's ambassador to China visited the booth, engaging with exhibitors and emphasizing the importance of the natural characteristics and craftsmanship of Icelandic products [9][12] Group 3: Future Prospects and Market Expansion - The expo has opened significant opportunities for Icelandic companies to enter the Chinese market, with brands like Glacier Spirits and Mjuk Iceland expanding the representation of Icelandic products [16] - Continuous participation in the CIIE has led to increased brand recognition and consumer loyalty, with expectations for further growth in trade relations between Iceland and China [16]