“坡”有好物 遇“建”未来 沙坡头区携“坡好+”品牌赴闽寻商机

Core Insights - The "Encountering a Good Time: Beginning and Ending" investment promotion conference for the agricultural, cultural, and tourism industry in Shapotou District, Zhongwei City, was held on November 25, attracting nearly 200 representatives from cultural tourism, agriculture, and trade enterprises from Fujian and Ningxia [1][3]. Group 1: Event Highlights - The "Pohao" themed exhibition area became the focal point, showcasing intangible cultural heritage and creative products such as sand paintings, Yellow River porcelain, and beach sheep blankets, reflecting the rich cultural heritage of Shapotou [2]. - The "Pohao Food" section featured local delicacies like hand-grabbed lamb and mugwort noodles, conveying the strong flavors of Northwest China [2]. - The "Pohao Products" area displayed high-quality agricultural products, including Shapotou dry apples, honeysuckle, and red wine, highlighting regional characteristics [2]. - An immersive experience zone recreated desert camping, showcasing innovative practices in the integration of agriculture, culture, tourism, and commerce in Shapotou [2]. Group 2: Strategic Collaborations - Multiple cooperation agreements were signed during the event between the Shapotou District People's Government and several Fujian enterprises, covering areas such as co-construction of cultural tourism projects, agricultural product sales connections, and joint brand promotion [7]. - The collaboration model of "Fujian Enterprises + Shapotou Resources" and "Fujian Headquarters + Shapotou Base" was further expanded, injecting new momentum into industrial synergy and consumer interaction between the two regions [7]. - The event emphasized the long-standing friendship and cooperation between Fujian and Ningxia, with a focus on enhancing the business environment and welcoming deeper participation from Fujian businesses in local cultural tourism development and agricultural upgrades [5].