从原料创“芯”到科研体系化表达谷雨获颁“年度高质量传播”奖项

Core Insights - The article highlights the increasing importance of scientific communication in the beauty industry, with brands like Gu Yu leveraging research-driven narratives to enhance their market presence and consumer engagement [1][2][13] - Gu Yu's recent achievements, including the "Annual High-Quality Communication" award, underscore its commitment to scientific innovation and effective communication strategies [1][3][13] Company Developments - Gu Yu held its first scientific strategy conference in September, unveiling a comprehensive research framework and introducing its third proprietary ingredient, human-like exosome HME [2][10] - The brand's focus on a systematic approach to scientific communication distinguishes it from competitors, emphasizing research direction, technological breakthroughs, and product development [2][13] Research and Development - Gu Yu has established a robust R&D infrastructure, including a 4,000 square meter research center and multiple production facilities, enabling it to control the entire supply chain from raw material cultivation to product manufacturing [4][12] - The company has introduced innovative ingredients such as human-like exosome HME and rare ginsenoside CK, utilizing advanced technologies to enhance product efficacy [5][7] Strategic Partnerships - Gu Yu has partnered with Xiamen University to establish a joint research center focused on biomedicine, aiming to integrate academic research with practical applications in anti-aging and other areas [8][12] - The collaboration is expected to enhance Gu Yu's research capabilities and drive innovation in the beauty industry [12] Industry Impact - The article notes a shift in industry communication strategies, with Gu Yu's approach serving as a model for effective scientific storytelling that resonates with consumers [6][13] - The recognition received by Gu Yu reflects a broader trend towards valuing scientific rigor and transparency in the beauty sector, potentially influencing future brand strategies [1][13]