欧洲葡萄酒商纳闷：咋回事，中国人不爱喝酒了么

Core Insights - European wine producers are facing significant challenges in the Chinese market as consumer preferences shift away from high-end European brands towards more affordable options and local wines [1][4][5] Market Trends - There is a notable decline in wine consumption globally, with an estimated consumption of 21.4 billion liters in 2024, the lowest since 1961 [2] - China's wine import volume has decreased significantly, dropping to just over 16.5 million liters last year, which is less than 30% of the peak volume in 2017 [2] - The value of wine imports from France, Italy, and Spain has seen substantial declines, with decreases of 19.7%, 12.8%, and 26.9% respectively in the first three quarters of 2025 [2] Consumer Behavior - Chinese consumers are increasingly seeking value and quality, with a trend towards online shopping for discounted wines [1][4] - Younger consumers are showing a growing interest in wine but prefer sweeter, more affordable options and are more inclined to compare prices [4][5] Competitive Landscape - Domestic wine brands from regions like Ningxia and Xinjiang are gaining traction, posing a competitive threat to foreign brands [1][7] - Chinese wine producers are not only focusing on the domestic market but are also expanding their reach overseas, with exports rising by 118% in the first nine months of 2025 [8]