华与华创始人称西贝被算计,罗永浩要求下午六点前公开道歉
2 1 Shi Ji Jing Ji Bao Dao·2025-11-26 07:01

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry in China, highlighting issues of consumer rights and public relations within the sector [1][4]. Group 1: Controversy Background - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, which led to a significant public backlash against the restaurant [5]. - Xibei's founder, Jia Guolong, expressed feeling "hurt" by the criticism and announced intentions to sue Luo Yonghao [5]. - The controversy escalated with Luo emphasizing the importance of consumer rights and Xibei's subsequent decision to open its kitchens for public inspection [5][6]. Group 2: Financial Impact - Following the criticism, Xibei experienced a drastic decline in customer traffic, with daily revenues dropping by 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [6]. - The financial repercussions of the controversy have been significant, affecting Xibei's overall business performance [6]. Group 3: Marketing and Consulting Relationships - Xibei has been working with the marketing consulting firm "Hua Yu Hua" since 2013, which has played a crucial role in its branding and marketing strategies [6]. - The collaboration has been financially substantial, with Hua Yu Hua reportedly receiving over 60 million yuan in consulting fees over ten years, averaging more than 6 million yuan annually [6].