XIAOMI(HK:01810) Xin Lang Ke Ji·2025-11-26 07:22Core Insights - Xiaomi reported a total revenue of 59.5 billion yuan for Q1 2023, a decline of 18.9% year-over-year, while adjusted net profit increased by 13.1% to 3.2 billion yuan, including 1.1 billion yuan in expenses for innovative businesses like electric vehicles [1] - The company aims to improve its inventory management and maintain healthy operations, with a focus on activating market share rather than just shipment volume [3][4] - Xiaomi's promotional strategies, such as the "618" sales event, are designed to boost sales without negatively impacting profit margins, as they are aligned with the company's product lifecycle management [2][3] Financial Performance - Q1 total revenue was 59.5 billion yuan, down 18.9% from the previous year [1] - Adjusted net profit reached 3.2 billion yuan, up 13.1% year-over-year [1] - Inventory levels have significantly decreased, with finished goods inventory dropping to 22 billion yuan, a reduction of 10 billion yuan over the past four quarters [5] Market Strategy - Xiaomi's "618" promotional event includes a 1.6 billion yuan giveaway, with popular models like the Xiaomi 13 and Redmi K60 series offered at discounts [1][2] - The company is optimistic about its overseas market performance, particularly with the Redmi Note series, which has shown strong sales after its recent launch [3] - Xiaomi's new retail strategy has successfully synchronized online and offline promotions, enhancing sales during major events [9][10] AI and Technology Development - Xiaomi has established a large AI model team and is focusing on integrating AI capabilities into its products and services, particularly in enhancing user experience [6][7] - The company emphasizes the importance of its chip development strategy, viewing it as essential for its core business and long-term growth [18][19] Internet Business - The internet services segment achieved a record high in overseas revenue, driven by effective advertising and partnerships with local apps [12][13] - The gross margin for internet services remains healthy at over 72%, with significant contributions from gaming and high-margin advertising [13] Challenges and Outlook - The company acknowledges the impact of the growing second-hand phone market on new phone sales, but believes it can mitigate this through trade-in programs and maintaining customer relationships [14][15] - Xiaomi's market share in India is around 17%, and while there are no specific targets for market share or profit, the focus remains on maintaining a healthy business state [16]