罗永浩发声：必须公开道歉！

Core Viewpoint - The ongoing dispute between Luo Yonghao and Hua Shan highlights tensions in the public relations industry, particularly regarding the handling of the Xibei brand crisis and the role of brand consultants [1][2][3]. Group 1: Incident Background - Luo Yonghao stated that the current situation is unrelated to Xibei but is a personal matter between him and Hua Shan, emphasizing the need for a public apology from Hua Shan by 6 PM [1]. - Hua Shan, founder of Hua Yu Hua, previously praised Xibei as a top player in the Chinese restaurant industry, defending its integrity against online criticism [1][2]. - Luo Yonghao accused Hua Shan of inciting Xibei to confront online critics, labeling it as inappropriate behavior for a paid brand consultant [2]. Group 2: Company Relationships - Hua Yu Hua has been a brand consultant for Xibei since 2013, contributing to various marketing strategies and brand identity developments, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu [3]. - Hua Yu Hua was established in 2004 and focuses on corporate image planning and marketing strategies, with Hua Shan holding a 53% stake in the company [3].