Xin Jing Bao·2025-11-26 07:45Core Insights - The book "Only Words" reflects the 25-year journey of Shanding Design, capturing the essence of architectural design and its evolution in the context of China's real estate boom and its subsequent transformation [2][5][7] Group 1: Company Development - Shanding Design started from a small office in Chengdu and has evolved significantly over 25 years, adapting to project challenges and industry changes [2][5] - The book is structured into three chapters: "Barbaric Growth," "Ambitious," and "Where to Go," outlining the company's development phases from initial struggles to rapid growth and deep reflection on industry transformation [5][7] Group 2: Industry Context - "Only Words" serves as a microcosm of the Chinese design industry's development, reflecting the collective experiences and humanistic aspects of the profession during a period of rapid urbanization [5][7] - The narratives within the book highlight the tension between ideals and reality faced by designers, showcasing both successful and unfinished projects [5][7] Group 3: Themes and Reflections - The book emphasizes the importance of balancing professional innovation with corporate transformation, asserting that design innovation is a core competitive advantage [7] - The discussions during the book launch highlighted the authenticity of the experiences shared, resonating with individuals across various fields who relate to themes of persistence and reflection [7]