短剧进入免费时代，平台为何请用户看剧？

Core Insights - The article discusses the rapid growth of the short video platform Hongguo, which has reached 236 million monthly active users, surpassing Bilibili and Youku, indicating a significant shift in the short video industry towards a free model [1] Group 1: User Engagement - Hongguo's strategy of offering incentives, such as earning coins for watching shows, is aimed at attracting more users to the platform [1] - The increase in monthly active users reflects a broader trend in the industry where platforms are willing to incur losses to build a larger user base [1] Group 2: Business Model Transformation - The article explores the changing business models of short video platforms, highlighting a shift towards free content as a primary driver for user acquisition [1] - This transformation in business models is influencing various aspects of the industry, including content creation, advertising strategies, and revenue generation [1]