2026第六届中国福州跨交会「跨境电商展」

Core Insights - The 2026 China Cross-Border E-Commerce Fair will be held from March 18 to 20, 2026, at the Fuzhou Strait International Convention and Exhibition Center, marking its sixth edition and establishing itself as a flagship event in the cross-border e-commerce sector [1][5] - The fair is co-hosted by the Ministry of Commerce's Foreign Trade Development Bureau and the Fujian Import and Export Chamber of Commerce, and is the first cross-border e-commerce professional exhibition certified by the International Exhibition Industry Association (UFI) [1][5] - The expected scale of the event is 100,000 square meters, featuring over 2,500 exhibitors and more than 100,000 professional buyers, continuing its influence as the "first exhibition of spring" to connect Chinese manufacturing with global consumption [1][5] Exhibition Details - The event will feature 13 major themed exhibition areas covering various sectors such as home goods, electronics, textiles, outdoor gardening, and more [5][10] - Major platforms like Amazon, TikTok Shop, and Alibaba International Station will showcase alongside logistics, payment, compliance, and overseas warehouse service providers [5][10] - Over 20 high-end forums and matchmaking activities are expected to be organized, including platform ecosystem festivals and logistics compliance forums, enhancing matchmaking efficiency through a "digital identity + intelligent recommendation" mechanism [5][11] Industry Trends and Policies - In the first half of 2025, China's cross-border e-commerce import and export reached approximately 1.32 trillion yuan, showing a year-on-year growth of 5.7%, with exports around 1.03 trillion yuan and imports about 291.1 billion yuan, demonstrating strong resilience amid external uncertainties [11] - There is a notable diversification in markets, with platforms and sellers accelerating their presence in emerging markets such as the Middle East, Latin America, and Africa, leading to significant growth in regional traffic and orders [11] - Technological advancements such as AI product selection, intelligent customer service, and smart logistics are increasingly penetrating the entire supply chain, helping businesses reduce costs and improve conversion and fulfillment experiences [11] - Regulatory optimizations, including the cancellation of overseas warehouse filing and simplification of declaration processes, are set to take effect from December 15, 2024, further facilitating cross-border e-commerce and reducing compliance and time costs [11]