海信视像迎破晓时刻：RGB-Mini LED开启显示新纪元

Core Viewpoint - The global display industry is undergoing a transformation, with Hisense Visual Technology leveraging its innovative "RGB three-dimensional color control LCD display technology" to shift the competitive balance towards China in the high-end display market [1] Group 1: Technological Advancements - Hisense has achieved breakthroughs in the RGB-Mini LED sector by utilizing the world's first RGB color control AI image quality chip and a new generation of RGB-Mini LED light-emitting chips, enabling dynamic optimization of color saturation, contrast, and texture details [2] - The combination of the image quality chip and light-emitting chip not only surpasses QD-OLED in color performance but also offers a 40% energy saving compared to QD-OLED, providing high-end products with exceptional image quality and low-carbon operation [2] Group 2: Market Performance - Hisense's shipment of 100-inch and larger TVs increased by 59% year-on-year in the first three quarters of 2025, securing the top global market share; RGB-Mini LED TV shipments surged over 300% quarter-on-quarter in the third quarter of this year [3] - The U7S Pro model quickly entered the top 5 in offline sales within six weeks of its launch, contributing to a 60.43% market share for Hisense RGB-Mini LED TVs during the Double Eleven shopping festival [3] Group 3: Strategic Initiatives - Hisense is implementing a strategy of "technology platformization + product scenarioization + market globalization," establishing a robust technological moat and a complete industrial chain layout, while also collaborating with over 40 upstream suppliers to enhance vertical integration capabilities [4] - Major securities firms, including Changjiang Securities and CITIC Securities, have given Hisense strong recommendations, recognizing its technological attributes and long-term growth potential, anticipating continued high growth in overseas markets [4]