SANQI HUYU(SZ:002555) Quan Jing Wang·2025-11-26 11:07Core Viewpoint - The article highlights the long-term misconduct of the company, including systematic concealment of shareholder representation and undisclosed related-party transactions, leading to significant regulatory penalties and potential impacts on investor trust and future financing opportunities [1][4]. Summary by Sections Illegal Activities Overview - The company engaged in shareholder representation concealment for seven years, with significant amounts involved, including 22.72 million shares (47.6% of total issuance) held by proxies for the chairman and vice-chairman [2]. - The company failed to disclose the true ownership structure in annual reports from 2014 to 2020, misleading investors about actual shareholding [2]. Concealed Related-Party Transactions - The company did not disclose related-party transactions, including a 20% stake acquisition in Jiangsu Aurora and a 20% stake in Guangzhou Sanqi, involving significant undisclosed amounts totaling 1.176 billion yuan from 2018 to 2021 [3]. - The lack of transparency in related-party transactions reflects serious governance issues within the company [3]. Regulatory Actions and Consequences - In June 2023, the regulatory authority initiated an investigation, revealing the extent of the misconduct over seven years, leading to a fine of 32.55 million yuan [4]. - The involvement of core management in the violations raises concerns about the company's strategic stability and investor confidence, potentially affecting future financing costs [4]. Business Performance Challenges - The company has experienced weak revenue growth, with a compound annual growth rate of only 5.1% from 2020 to 2024, and a 6.6% year-on-year decline in revenue for the first three quarters of 2025 [6]. - The company's gross margin has decreased by 9.2 percentage points since 2020, indicating rising costs and pressure from IP revenue sharing [7]. Research and Development Shortcomings - The company's R&D expenditure is significantly lower than industry peers, with only 4.1% of revenue allocated to R&D compared to 23.6% for competitors, leading to a lack of original IP and reliance on external IP adaptations [7][8]. - Delays in project development and subpar performance of new game launches further exacerbate the company's growth challenges [8]. Market Position and Competitive Landscape - The company's reliance on user acquisition spending is higher than that of leading competitors, raising concerns about its market competitiveness as costs increase [8]. - The company's overseas revenue share is only 32.1%, lower than its competitors, and recent product performance has not met expectations, indicating challenges in international markets [8]. Governance and Strategic Implications - The company's approach to governance, characterized by shortcuts in decision-making and a lack of transparency, has led to long-term detrimental effects on its business development [9]. - The regulatory scrutiny and market conditions are expected to reveal the hidden costs of these governance failures [10].