3 6 Ke·2025-11-26 12:15Core Insights - The article discusses the competitive landscape of the shingles vaccine market in China, highlighting the unexpected price war initiated by GSK's vaccine, Shingrix, which is being promoted through a "buy one get one free" offer [1][2][4]. Market Dynamics - Shingrix's original price for two doses is 3,260 yuan, but with the promotion, the cost is reduced to 1,652 yuan, effectively a 50% discount [2]. - The vaccine has shown exceptional efficacy, reducing the risk of shingles by 97.2% in individuals aged 50 and above, and offers long-lasting immunity [2][7]. Competitive Landscape - Following GSK's price reduction, domestic competitor, Baike Biological, has also adjusted its pricing strategy, with its vaccine now priced around 1,400 yuan, and further discounts being offered [4]. - The domestic market for shingles vaccines has not met expectations, with Baike Biological reporting a significant drop in sales and revenue due to high return rates and low demand [8]. Consumer Behavior and Market Potential - Despite the high demand for shingles vaccines among the elderly population, the uptake has been low, with only 0.1% vaccination rate among those aged 50 and above in 2021 [9][11]. - The mismatch between the high cost of the vaccine and the financial capability of the target demographic is a significant barrier to market growth [11]. Challenges in Market Expansion - The competitive landscape in China is more fragmented compared to overseas markets, with both imported and domestic vaccines vying for market share, complicating the expansion efforts for Shingrix [11][13]. - There is a lack of awareness and understanding of the vaccine among the target demographic, which hinders its adoption [12][13].