从“遥不可及”到“触手可及” “北冰南展”新风尚激发冰雪消费新热潮

Core Viewpoint - The integration of ice and snow sports with tourism and leisure activities is becoming a new regional recreational choice in the Yangtze River Delta, driven by the "North Ice South Exhibition, West Expansion East Advancement" strategy [1]. Group 1: Industry Growth - Numerous indoor ski resorts are emerging in the Yangtze River Delta, indicating a significant growth in the ice and snow sports industry [1]. - The ice and snow industry has transitioned from a niche market to a mainstream activity, attracting 500,000 visitors annually to the Binhu ice and snow venue, generating 180 million yuan in tourism consumption [5]. Group 2: Consumer Engagement - Indoor ski resorts in Wuxi are bustling with activity, featuring professional coaching teams and tiered ski slopes that allow beginners to quickly engage with ice and snow sports [3]. - Visitors express excitement about their experiences, highlighting the appeal of indoor skiing as a new leisure activity [3]. Group 3: Strategic Development - Wuxi's cultural and tourism departments are actively promoting the integration of "sports + tourism," positioning ice and snow projects as a vital supplement to seasonal consumption gaps [7]. - The popularization of ice and snow sports in southern regions reflects a resonance between consumer upgrades and industrial transformation, indicating a promising future for the ice and snow economy in the Yangtze River Delta [7].