形成3个万亿级消费领域！促消费新政剑指AI、机器人等赛道

Core Insights - The implementation plan aims to enhance the adaptability of supply and demand for consumer goods, with a focus on optimizing the supply structure by 2027 and establishing a high-quality development pattern by 2030 [1][3] Group 1: Key Objectives - By 2027, the plan targets the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, promoting high-quality consumer goods with cultural significance [1][3] - The plan outlines 19 key tasks across five areas, including smart connected vehicles, generative artificial intelligence, and household service robots [1][3] Group 2: Technological Innovation - The plan emphasizes accelerating the application of new technologies and models, expanding the supply of unique and new products, and creating new consumption scenarios [3][4] - It highlights the promotion of generative AI and 3D digital design tools, encouraging the development of smart home devices and AI-enabled consumer products [4][5] Group 3: Rural and Leisure Consumption - The plan aims to enhance rural consumption by improving logistics and e-commerce infrastructure, which will benefit rural e-commerce [5][7] - It supports the development of leisure and sports products, including initiatives for aviation and low-altitude tourism, as well as the expansion of interest-based consumer products like pet-related items and trendy toys [7][8] Group 4: Market Trends - The rise of trendy toy brands such as Pop Mart and 52TOYS indicates a growing interest among younger consumers, with shopping centers increasingly incorporating these brands [7][8] - The global popularity of Chinese trendy toy brands is on the rise, with initiatives to promote "national trends going abroad" [8]