关税阴影笼罩,美国消费者“黑五”转向囤积生活必需品
Hua Er Jie Jian Wen·2025-11-26 13:33

Core Insights - This year's Black Friday shopping trends indicate a significant shift from purchasing large items to stocking up on essential goods like pet food and cleaning supplies, reflecting consumer concerns over rising tariffs and living costs [1][2][3] Group 1: Consumer Behavior Changes - Consumers are increasingly focused on practical purchases, with 62% experiencing financial pressure and 87% planning to shop at discount stores due to rising prices [2] - The trend towards essential goods was evident during the summer, with household items like dish soap becoming top sellers during Amazon's Prime Day [1][2] - The expectation of higher tariffs is influencing consumers to buy in bulk, particularly for imported personal care and pet products, to avoid future price increases [3] Group 2: Financial Concerns - Consumer worries about personal finances have reached the highest level since 2009, driven by high prices and recent layoffs, which are reshaping spending habits [1] - A Deloitte report indicates that 64% of consumers plan to purchase discounted essential items during the October sales season, up from 58% in 2024 [1] Group 3: Gift-Giving Trends - There is a notable shift in gift expectations, with consumers planning to buy fewer gifts and preferring cash or gift cards over traditional items [4] - This change reflects a more conservative financial strategy among consumers, as they aim to avoid wasteful spending during uncertain economic times [4]