挖存量拓增量 六部门合力增强消费品供需适配性
Bei Jing Shang Bao·2025-11-26 13:42

Core Viewpoint - The implementation plan aims to enhance the adaptability of consumer goods supply and demand, promoting consumption and achieving a dynamic balance by 2027 and establishing a high-quality development pattern by 2030 [1][6]. Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks focusing on expanding new consumption, deepening existing consumption, and targeting niche markets through innovation in new technologies and models [1][6]. - Emphasis is placed on accelerating the application of new technologies in key industries such as smart connected vehicles, smart home, consumer electronics, and modern textiles [3][4]. - The initiative includes promoting flexible and customized manufacturing, establishing a digital system from user demand to intelligent design and flexible production [3][4]. Group 2: Consumer Segments and Product Development - The plan targets specific consumer segments, including children and the elderly, promoting the development of high-quality, intelligent, and customized products [8][9]. - For the children’s market, there is a focus on enhancing the supply of feeding, travel, outdoor, and educational products, alongside safety measures for children's products [8]. - In the elderly market, the plan encourages the development of products such as care robots, multifunctional nursing beds, and health monitoring devices to improve quality of life [8]. Group 3: New Consumption Scenarios - The plan aims to cultivate new consumption scenarios by promoting interest-based products such as pet-related goods, anime, and trendy fashion items [5][6]. - It supports the development of low-altitude tourism and private flying experiences, as well as the automotive aftermarket, including car modifications and RV camping [5]. - The initiative encourages the establishment of flagship stores and new concept stores to enhance consumer experience and promote product launches [5][6]. Group 4: Shared Consumption and Quality Standards - The plan outlines directions for shared consumption, including the promotion of shared bicycles and wheelchairs in public spaces, along with establishing quality certification systems for shared products [6][7]. - It emphasizes the importance of creating a comprehensive system that connects new supply with new demand through 19 specific tasks [6][7].