焦点访谈 | 从“胶州大白菜”看地理标志保护，这些坑千万别踩！

Core Viewpoint - The article highlights the issue of counterfeit geographical indication products, specifically focusing on the case of "Gaozhou Cabbage," which is being sold at inflated prices under false pretenses on e-commerce platforms [1][26]. Group 1: Geographical Indication Products - Geographical indication products in China, such as "Gaozhou Cabbage," are protected by intellectual property laws, ensuring that only authorized entities can use their names and logos [1][26]. - These products are known for their high quality, good reputation, and market competitiveness, often commanding higher prices than ordinary products [3][26]. - The article mentions that there are currently 2,544 recognized geographical indication products in China, with a direct market value exceeding 960 billion yuan [26]. Group 2: Counterfeit Issues - Numerous sellers are exploiting the geographical indication label to sell ordinary cabbages at significantly higher prices, misleading consumers [5][11]. - Investigations revealed that many of the so-called "Gaozhou Cabbage" sold online were actually ordinary cabbages, with no legitimate geographical indication branding [13][20]. - The article describes a network of "no inventory" stores that purchase from third-party suppliers and resell at inflated prices, often using identical marketing materials, making it difficult for consumers to distinguish between genuine and counterfeit products [16][24]. Group 3: Regulatory and Market Implications - The prevalence of counterfeit geographical indication products poses a threat to market order and consumer rights, necessitating stronger regulatory measures and consumer awareness [26]. - The article calls for enhanced collaboration among regulatory bodies to improve oversight and create a fair market environment for genuine geographical indication products [26].