连获“抖音精选”,这档投资长视频只说专业!
Sou Hu Cai Jing·2025-11-26 14:35

Core Viewpoint - The video series "行行有说道" produced by 中泰资管 focuses on in-depth investment education, emphasizing industry knowledge and business models, and has gained significant traction on platforms like Douyin with over 2 million views since its launch [1][2][6]. Group 1: Content and Approach - "行行有说道" differs from traditional investment education by providing over 10 minutes of content per episode, analyzing specific industries or sectors through a business lens [1][3]. - The series has been recognized with the "2025公益投教案例君鼎奖" at the 2025 China Securities Asset Management Awards, highlighting its innovative approach to investment education [2]. - 中泰资管 aims to enhance investor understanding by producing industry-specific educational videos, addressing the gap in accessible content for ordinary investors [3][4]. Group 2: Challenges and Solutions - Creating industry-focused educational videos presents challenges, including the need for detailed content that varies significantly across different sectors [3][4]. - The research team at 中泰资管 plays a crucial role in content creation, ensuring that videos are tailored to industry characteristics and presented effectively [3][4]. Group 3: Audience Engagement and Feedback - The series has received positive feedback from viewers, indicating a strong demand for professional and engaging content in the investment education space [8][10]. - Viewer engagement includes constructive feedback and suggestions for improvement, demonstrating a high level of interest in the content [10]. Group 4: Content Quality and Strategy - 中泰资管 prioritizes content quality over quantity, often revising scripts multiple times to ensure high standards [11][12]. - The company has chosen to invest resources in content creation rather than paid promotions, focusing on delivering valuable insights to investors [12].